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Blankenhain/Weimar, October 2012 – No one can escape the effect of colors; people have even come to rely on their influence. That is what color therapists and modern psychologists claim. Colors awaken our emotions and our imagination. But that is not all. Colors move along with the times and the developments in society. A grass-green which is all the rage today, may seem outdated tomorrow. The GRAFE Design Center is keenly aware just how relevant colors are and considers all information in the color-finding process to arrive at an ideal solution for its customers.


That is why the team at GRAFE is also active in the development of trend colors and is presenting the colors for the coming year at the FAKUMA in Friedrichshafen. Under the motto „WORLD is COLOR“ Grafe embarks on an exciting journey through a number of cultures across the earth against the backdrop of trend colors for 2013. For the very reason that the world today is closer now than ever before, that it is not just about business and negotiations but also about solidarity and responsibility is why we need to open our eyes to those “supposedly foreign” worlds.


With this in mind, the trend colors emerge into the coolness of the North as well as the nativeness of Africa and Australia. They uncover the delicate pastels of Asia and the vibrant colors of South America. In this spirit, a distinct interaction appears between dark, powerful colors and subdued pastels. In addition, there are several nuances which fascinate through their ability to evoke completely new worlds of color depending on how they appear in the light, creating in turn their own inspiring fantasies. The bright primary colors are supported by glamorous details of glitter, shimmer and grain. In summary the trend colors can be described as “reserved optimism”. A simple elegance which once again confirms that „WORLD is COLOR.”


The GRAFE Group at the FAKUMA in Friedrichshafen: Hall B5, Stand 5306


Special presentations:

FAKUMA 2012 in Friedrichshafen

When: 18 October 2012 at 1.15 pm

Where: Exhibitors‘ Forum (Foyer at the east entrance)


The range of products at GRAFE Advanced Polymers GmbH includes a wide selection of functional plastic compounds in addition to color and additive masterbatches. One of the largest research and development departments in the industry works on the newest technologies to equip plastics with intelligent functions. The GRAFE Group was founded in 1991 and today has three business divisions: Color Batch, Additive Batch und Polymer Technology. More than 200 staff develop and produce at the state of the art facility in Blankenhain (Thuringia) in the heart of Germany for the domestic and international market. The group is certified in accordance with DIN EN ISO TS 16949:2009 and DIN EN ISO 9001/2008. Information at:


Press contact
GRAFE Advanced Polymers GmbH


Sarah Weber-Liel                              Phone: 036459-45-216

Waldecker Straße 21                      Fax: 036459-45-123

D-99444 Blankenhain                     This email address is being protected from spambots. You need JavaScript enabled to view it.  


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