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GRAFE Design Center presents the trend colors for 2018 with an interactive story



“The Pursuit of Colors” with GRAFE. That is the motto of this year’s presentation of the 2018 trend colors by the GRAFE Design Center. Always a creative highlight, the orchestration of this year’s color preview features the well-known Thuringian poetry slammer AIDA. He has created an exciting adventure story in twelve chapters that will take the reader month for month on a journey around the world. A calendar illustrates the trend colors and embodies the visualized accompaniment to the truly colorful story. On the website exclusive chapters will be unlocked every month by solving twelve puzzles which also offer the chance to discover a great treasure in form of a fabulous journey.


Registered readers can accompany the protagonist, Ben, and his friend Kara on an interactive search for colors that will take them through the most diverse and inspiring regions of the world. The fast-paced hunt for different shades, nuances and colors coupled with the battle against colorless monotony and drab uniformity culminates in a breathtaking finale.


On their tour through the world of colors, the heroes of our story will find 2018 to be a year characterized by intense ambivalence. 2018 is marked by reserved green and brown tones. Blue will also display some dominance, as it ranges from very light to deep and dark. Very deep, dark hues, almost black in appearance are also a point of focus. But the most salient aspect of these colors is their naturalness. In addition, they will also find metallic colors in a wide array of nuances. Pastel colors will appear more self-assured and intense, almost a bit synthetic. The combination of what is seemingly incompatible results in interesting contrasts and sets unmistakable accents. Matt-textured colors will play an important role, leading to velvety, cozy-warm and soft hues. These matt textures can also create a light shimmer. All in all, the coming season reflects a fragile optimism paired with deep mystery.



The adventurous story as the framework for the pursuit of colors was created by the well-known Thuringian slam poet, Andreas in der Au – otherwise known as AIDA. Born in Erfurt, the artist is one of the most active slam poets in the German-speaking world with extensive stage experience from over 1,000 performances. He has qualified for the German-language championships six years in a row and in 2013 received a national award for the promotion of tolerance. His anthology „Poetry Slam in Thüringen“ was published in 2016. AIDA is on the board of Highslammer e.V. and organizes and moderates poetry slams along with workshops nationwide.


Find out more about the trend colors of 2018:

GRAFE at the Cosmetic Business Munich, 21 – 22 June 2017 - Hall 4 / Booth E09


Featuring an exclusive presentation of the color expert Julia Canzler, Thursday, 22 June 2017 11:00 - 11:15 am in the MOC Event Center Munich


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